G Star
From its launch in 1989, G-Star has had an outstanding reputation for its innovative and cutting edge style in all things denim. They refused to accept that ‘denim is just denim’ and pushed the boundaries of what you can do with this hardwearing and perennially popular fabric. Keeping it rough, rugged and real, G-Star’s brand is distinct and unorthodox.
It’s all about the product. Their development of innovative products like Raw Denim has had a major influence on the jeans market and forms the basis for their no-nonsense styling and solid market position as a leading brand. Since launching Raw Denim in 1996, G-Star has broadened its concepts and ranges to include new, edgy styles that appeal to all markets, trends and ages. Unique detailing and functionality gives G-Star a strong sense of identity. The brand aims to build on the solid foundations laid by the Raw identity and each season the jeans-orientated collection serves as the basis for the entire range, each with its own, distinct styling and detailing. G-Star’s ethos is to create a brand and identity that raises it above the crowd, mixes traditional and alternative and maintaining authenticity. G-Star - it’s all about the product.
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