Gio Goi
Gio Goi exploded onto the fashion scene during the dance revolution of the ‘80s and ‘90s, quickly becoming the clothing of choice for anyone into ‘Cool Britannia’. It quickly gained popularity with some of the biggest names in music including Blur, Oasis and the Happy Mondays, capturing the vibrancy and energy of the music. The sheer quality of the brand earned it an enviable reputation amongst those in the know and a cupboard-full of awards.
Gio Goi hasn’t rested on its laurels and continues to break new ground in the fashion industry. Currently the holder of the Drapers ‘Fashion Brand of the Year’, the label’s connection with the music industry continues. The brand’s cool image is as authentic as it gets, and the label specialises in innovative design perfectly blended with quality products and a global reputation for leaving other brands in its wake. Synonymous with everything rock ‘n’ roll for over 20 years, the label is now expanding into denim, footwear and accessories and, like the music it is so closely associated with, is constantly moving forward.
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