Luke 1977
Independent and selective, Luke 1977 is one of the foremost British style houses producing cutting edge designs in men’s fashion. Its tight distribution policy means that Luke 1977 is not a run-of-the-mill, high street brand but a select and highly sought after name both in the UK and overseas. Known for its edgy, detailed and practical interpretation on contemporary design, Luke 1977 brings the top end of design and styling to those prepared to stand out from the crowd. The identity blends not only urban street style but gentlemen’s elegance, sophistication and a roguish, working class hero element that gives it that edgy quality.
Luke 1977 believe that a brand shouldn’t just identify with one marketplace but appeal to everyone no matter what social situation they’re in. From the office to the bar, the football terraces to trendy night-clubs, Luke 1977 fits, chameleon-like, into any environment. Quality tailoring and superb manufacturing standards make this brand hard wearing as well as sharp looking, creating modern classics with ease. Luke 1977 isn’t about following fashion – it’s about allowing your own personality to shine through and dress it in stylish, superbly fitting clothes that look good in any situation.
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