Evisu
Hidehiko Yamane began his adventure of making exceptional denim wear in the 80s when he stumbled across a 1950s American loom. This loom could weave a large number of metres worth of denim a day. From then on he decided to produce quality tailored jeans. The label became Evisu, and the rest is history.
From the very beginning, Yamane was passionate about producing top range products with care and that personal touch. When he first started, he used to hand paint the famously recognisable seagull logo on the back of every single pair of jeans made as part of the Evisu range. The same care, passion and quality goes in to the making and preparing of all Evisu’s denim wear and clothing, but the company have made such an impact on the fashion industry, it would now be hard for him to do them all on his own!
Yamane used to make a cult product in the jeans he used to produce. Now Evisu is a cult label. With a full range of men’s clothing, Evisu is a unique and individual experience. It is not just about the clothes, but also about the passion, care and history behind them. Evisu the name, was inspired by the Buddhist God of prosperity, Evis. Evisu, the brand, is the product of one man’s desire to give you the highest quality casual clothing.
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